Regardless of where a piece lives, engagement is key.
As the design lead for IPG DXTRA’s rebranding to IPG DXTRA Health in 2023, I developed the new brand identity, including guidelines, logo, color palette, asset libraries, and social media style guides and content.
I designed the Instagram grid at the top, which served as the first introduction of the new branding on social media. Below it, I created the carousel post as a style guide for the digital team.
For the initial SharePoint internal resource hub, I designed the landing page and accompanying imagery as a foundation for the team to build out the full platform.
I created and led the album launch campaign for Spider Saloff’s From Broadway to Jazz, designing both static and video teaser posts to build anticipation. Above is one of the video teaser posts.
The digital designs displayed here are examples of my work and are intended solely to showcase my design expertise. These designs may not be reproduced, distributed, or used for any other purpose.